Italian Travel Group

Italian Travel Group is our vision of travel, an idea shaped for those who wish to discover the many layers of Italy. Founded by the Barocchi family in 1923 and now led by the fourth generation, the Group brings together decades of experience and a deep-rooted passion for hospitality.Our integrated range of services spans the design of tours and experiences, both shared and private, to fully tailor made itineraries, as well as chauffeured and coach services. Today, our portfolio also embraces active and slow travel, reflecting a contemporary approach to discovering Italy through movement, authenticity, and meaningful experiences.

Our family company was founded in Florence in 1954 and has ever since been a reference point for visitors from all over the world, who want to experience the artistic, architectural and natural treasures offered by our beautiful city, by the wonderful land of Tuscany and the lovely Italian (state) country: we offer a wide range of codified tours and cultural excursions of the highest quality level. Thanks to our (60) 65 years know-how and the collaboration with reliable partners, our aim is always to provide the uninterrupted quality of services offering the best of Italian Style in its wide range of standard or unusual tours and excursions. We are Gray Line (partners) licensee for Florence and Tuscany since 2004.

Italy Breeze is our brand of excellence for those who turn to tailor made itineraries. Based in Florence, it is an exclusive workshop where people are free to create unique experiences that release those emotions that only our “Bel Paese” can give. Lovers of good food and good wine, born and raised in magical places with a thousandyear history, surrounded by art in all its forms, immersed in unique landscapes, we brought this passion for our Country at customer service. Italy Breeze was born with the idea to let travelers meet and love our people, because the uniqueness of our treasures can be told only by those who live here and have a strong passion for the preservation of our history.

Barocchi, founded in Florence in 1923 as a family company, is nowadays one of the most renowned and reliable agencies for chauffeured services in Tuscany and Italy. Over the years as tourism in Tuscany was growing, Barocchi has expanded its customer portfolio. In addition to hotels and private customers, the collaboration with prestigious Italian and foreign tour operators was consolidated as they were seeking not just a simple transport service company but a partner who was able to plan unique itineraries and experiences together with them. Now at the third generation, we still treasure the same entrepreneurial spirit, based on ethical and social values, that made Barocchi so esteemed over the years and we look forward ready to accept all together many other enthusiastic challenges!

Battagli & Spinelli, well known as BASPI, was founded in 1939 and purchased by Barocchi family in the 1980s and until then, the core business had always been linked with chauffeured services. Baspi has added a fleet of GT coaches to an already buxom company. Over the years the company has developed close partnerships with local and foreign tour operators bringing its brand on the roads throughout Europe. In recent years, local customers such as fashion companies have joined Baspi world, always looking for suppliers who measure up to the required service. Our people have always been our strong point, they guarantee us a very low turnover and the possibility to increase managerial and operating skills within the company.

In 2025, Italian Travel Group expands its portfolio with Living Roads, the brand dedicated to active travel and slow tourism, by foot and by bike. Living Roads builds on the Group’s long-standing experience in tailor-made travel and represents a natural evolution towards a mindful, authentic, and immersive way of exploring Italy. The project focuses on multiday itineraries that follow secondary roads, trails, and lesser-known routes, offering a deeper connection with the landscape through movement.Tours are designed by local professionals and include hiking and biking experiences, available as self guided, guided, or fully supported journeys, for both private travelers and small groups. Particular attention is given to high-quality organization, travel pace, and respect for the territory. With Living Roads, Italian Travel Group strengthens its vision by complementing its historic brands with a contemporary project focused on experience-driven travel and slow discovery.